Another avenue is local business awards which can bring press and link mentions, according to BrightLocal. Getting these mentions locally cannot only attract local customers but also can generate goodwill and visibility in the community. Even B2B decision makers are using their phones to research and purchase on behalf of their company.
Research has shown that the use of mobile devices in B2B will continue to accelerate in the coming years. As it stands today , 50 percent of B2B queries are made from smartphones, and that number is expected to grow to about 70 percent in just two years. Furthermore, the landscape of those working in B2B is continuing to shift, which is relevant to how your prospects are using their mobile devices to make purchasing decisions.
According to eMarketer , 84 percent of millennials working in B2B believe that their smartphone is essential to their work. This is a huge increase compared to baby boomers: only 60 percent said that their smartphone was essential. Mobile and local SEO should always be considered together due to the way they impact one another. Search engines like Google are much more likely to include search results with local information since that is one of the common search types for mobile users.
B2B businesses can optimize for mobile on the UX site by ensuring their website loads correctly on mobile devices and users are able to access the options that are most useful to them.
Four Key Reasons To Reconsider Today’s Yellow Pages For Local Marketing - Search Engine Land
Finally, there is another local SEO strategy that ties into content marketing: creating content about local news, events, and offerings for your website. For instance, if one of your company goals is to lower your greenhouse gas emissions, you could write a blog post about the new emissions law that had just been passed in your city. Similarly, if your organization was recognized locally with an award or commendation, a blog post outlining the honor could get the interest of local prospects who may be impressed with your accolades from the community.
The last content marketing approach to cater to local SEO is creating product pages or additional blog content about how your products and services are used in your local area. A case study about a local business that had success with your service can impress other local businesses who are hoping to create the same improvements for themselves. Creating niche pages for users near your location may help you earn rank for more longtail search query terms. Optimizing for local searches through claimed review and directory pages, local website mentions, and more niche content pages may bring in highly targeted customers who just happen to be in your local area.
B2B customers may feel more trusting of companies that are nearby since they are able to meet face-to-face if needed. Other B2B decision makers simply would rather support a local business instead of one that is overseas or in another state. At first, they were doing the work for us, but in the end, they trained my growing team on Search Engine Marketing SEM. Their education of the importance of Search Engine Optimization SEO led to us launching a job search blog, over 30 learning center articles, and a social media campaign.
I would not hesitate to recommend the KoMarketing team for any size project you may have. Search for a page for your business before creating one, as you can claim auto-generated pages. This is also the case with the other platforms listed here.
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Bing Places is similar to Google, but for the Bing search engine. These include: Business.
The Top Five ways to drive traffic to your Website are:
Non-profit sponsorships: If your company sponsors any non-profit organizations at events or as an ongoing partnership, they may have a sponsor page that can mention your website. Posting consistently fresh content is manna for the search engines. Be sure to optimize your LinkedIn profile and add connections that you feel would offer mutual referral benefits. Your list should include existing and past clients, colleagues, friends and family and, of course, subscribers to your blog!
Having content — a new blog or article — to email to those on your list is a great way to stay in touch. There are many other methods of marketing communication — from making a phone call, sending a personal email or handwritten note to publishing an article or hosting a webcast. Budget permitting, a well-designed collateral piece, targeted ad campaign or event sponsorship can all be effective. But your customer-winning combination could be a budget-conscious and time-aware mix of good old-fashioned shoe leather and new-fangled internet marketing.
Why have a website
Martha Spelman is a Los Angeles-based branding, marketing, content marketing and social media consultant who creates and implements innovative marketing strategies for entrepreneurs and small- to medium-sized businesses in both the B2B and B2C arenas. This article was written for Business 2 Community by Martha Spelman.
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Martha Spelman — August 22, Follow marthaspelman. Facebook LinkedIn Flipboard 0. Author: Martha Spelman Martha Spelman is a Los Angeles-based branding, marketing, content marketing and social media consultant who creates and implements innovative marketing strategies for entrepreneurs and small- to medium-sized businesses in both the B2B and B2C arenas. Stay Connected Join over 50, of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve.